A Quantitative Analysis of E-Commerce: Channel Conflicts, Data Mining, and Consumer Privacy
نویسندگان
چکیده
منابع مشابه
SMS Advertising and Consumer Privacy: Analysis of Factors Affecting Consumer Willingness to send and Receive Information in Permission and Data based SMS advertising
The increasing penetration rate of mobile phone, with specific characteristics of this medium, such as almost everywhere with the audience, has attracted companies' attention to it as an advertising channel. Mobile devices facilitate highly customized marketing communication in terms of person, time location and context so numbers of companies that use this medium for communicating with their c...
متن کاملIdentification of factors influencing building initial trust in e-commerce
Nowadays, consumer trust is identified as one of the most important factors in electronic commerce (e-commerce) growth. This has led much research to investigate the role of trust in e-commerce and determine the factors which influence trust in this area. This paper explores factors which are engaged in building initial consumer trust in online shopping when a consumer wants to buy from a websi...
متن کاملA Taxonomy for Web Site Privacy Requirements
Privacy has recently become a prominent issue in the context of electronic commerce Web sites. Increasingly, privacy policies posted on such Web sites are receiving considerable attention from the government and consumers. In this paper we present a taxonomy for Web site privacy requirements. We have used goal-mining, the extraction of pre-requirements goals from post-requirements text artifact...
متن کاملO2O E-Commerce Data Mining in Big Data Era
Large data environment is required to build a data mining system for O2O e-commerce. This paper analyzes the characteristics of large data era data, expounds the concept of data mining and the method of traditional data mining. Process: the use of the results of comparative analysis, it combined with the characteristics of the O2O data itself and the needs of modern people to establish a new pr...
متن کاملA Comparative Study on Consumer Right to Privacy in E-Commerce
The number of electronic commerce (e-commerce) transactions has grown extraordinarily with widespread Internet usage. The right to privacy is particularly important in e-commerce. Recently, the privacy protection for consumer transactions has become more and more important in e-commerce. This paper aims to develop the study on the legislation of e-commerce consumer rights protection. It is a co...
متن کامل